a Cue Creative Consulting Amy Johnston Best Strategies for Social Media Blog Digital Marketing Do I need training to be a social media manager? Facebook Facebook Business Pages How do I become a social media manager? How to become a social media consultant Kirat Chungh Marketing Social Media Social Media as a Marketing Tool Social Media Consultant Social Media for Business Social Media Managment what does a social media consultant do?

How to Become a Social Media Consultant | Two Pros Share Their Tips

So, you want to be a Social Media Consultant…

Throughout my time working in social media, I have had a few individuals strategy me and inquire how to turn out to be a social media advisor. After chatting with with my colleague, Kirat Chungh, she had been requested this as nicely –  so, we thought we might answer a few of the commonest questions we hear about how to enter into this area and begin working as a professional.

We’ve completed a Q&A format so that we will both offer you our personal experiences and reply the identical query.


Q&A with Kirat and Amy – Social Media Consultants

Q: How did you know that social media was your calling?

Kirat Chungh - a Cue Creative Marketing and Consulting IncOkay: It is one thing that got here so naturally to me and I had such a great time strategizing and creating content material. I used to be all the time in search of methods to study more about social media, social media instruments and the effectiveness and influence of social media, that’s once I knew it was actually, really a profession I was keen about.

Amy Johnston - a Cue Creative Marketing and Consulting incA: I discovered myself all the time both on my desktop or on my cellular system utilizing the very platforms I work with my shoppers now. It consumed my time and my life and I didn’t thoughts, actually, I beloved it and couldn’t get sufficient of it. Whereas, I know people who can’t stand being on their units 24/7, I can and need to, so, I assumed there clearly have to be something there.

There’s something really particular about partaking with individuals, making real connections with someone online that you could be or might not know, that basically excites me. I’m also a visual individual so working with a platform like Instagram that’s all about visuals, is true up my alley.

Q: What experience do you need to develop into a social media marketing consultant?

Kirat Chungh - a Cue Creative Marketing and Consulting IncOkay: Digital advertising, communications and social media certificates are all useful in getting ready your self for profession in social media consulting and administration. An schooling in advertising is a nice basis to begin with to perceive how to be strategic and the way to communicate effectively together with your audience. Supplementing that with additional studies in digital advertising or social media will provide you with the instruments you need to achieve success on this business.

Amy Johnston - a Cue Creative Marketing and Consulting incA: I strongly consider in schooling and expertise. It drives me loopy once I hear individuals say they’re just going to decide up social media as a aspect job or a profession they usually have absolutely no earlier information or coaching. Discover a program at your local school or University, on-line or offline that gives either a certificate or degree. I sought out a Persevering with Research Program at SFU for Digital Communications that provided a certificates.

Because the digital world has expanded, so have faculty packages. You’d be amazed at what is obtainable lately. I’m undoubtedly jealous on the alternatives students have immediately.

Along with faculty experience, actual world expertise can also be needed. Search for a program that gives students internships. I used to be lucky to have landed an internship with a digital advertising agency which gave me a tremendous inside look into company life. That is what you want. If your program doesn’t supply an internship, take initiative and search one out that does. Corporations love to hire free assist! ?

Another avenue to take is to hunt down family, buddies or colleagues who personal a enterprise and ask should you might might take over their social channels. Create a social strategy, plan and schedule content material and document the analytics. Now you might have proof of operating your personal shopper account/s.

Q: What expertise are your largest asset and why?

Kirat Chungh - a Cue Creative Marketing and Consulting IncOkay: I’d say time administration and communication are my largest belongings. It will be important to be educated in digital advertising but for this profession you also want to find a way to provide your shoppers with great customer service which suggests being skilled. Communicating together with your shoppers to understand their needs, wants and expectations is vital. Acquiring shoppers is just a part of the battle, you need to give you the option to exceed their expectations and hold show them you will have value. Reaching your deadlines and completing your work on time is a massive a part of this. This is how to really show professionalism. Issues don’t all the time go as planned, however in case you effectively manage your schedule you already know once I lifeless line isn’t real looking and you may talk that to your shopper to avoid disappointment. Scheduling your work and juggling your shoppers is a elementary talent on this business.

Amy Johnston - a Cue Creative Marketing and Consulting incA: With any job, you need to possess many various expertise and social media is not any totally different. For myself, I might say adaptability and creativity are two of my largest belongings that I deliver to the desk for my shoppers. You need to give you the option to adapt shortly to the various totally different modifications social media platforms endure. From algorithm modifications to new updates, these platforms advance on the day by day and also you need to have the ability to keep up.

It takes a lot of creativity to produce social methods, content material and campaigns. When you’re working in an company with a number of totally different shoppers, you’re juggling numerous subjects which, entails creativeness for content material and storytelling.

Q: What was your largest worry or impediment whenever you first started this career and the way did you overcome it?

Kirat Chungh - a Cue Creative Marketing and Consulting IncOkay: My largest worry and my largest obstacle was getting shoppers and gaining credibility. I had to keep in mind why I obtained in this subject – because I actually love what I do. So, I took on a lot of labor free of charge and invested my time in serving to associates, family and non-profit organizations. This helped me achieve experience, it stored me busy and helped me build clientele by way of the portfolio I had built and through referrals from the individuals I had helped! Win-Win!

Amy Johnston - a Cue Creative Marketing and Consulting incA: Comparable to Kirat, I additionally had the same worry and impediment they’re quite widespread. It’s troublesome for anyone to hit the bottom operating with a full-time “dream job” today.

After my program ended, so did my internship. All of a sudden, I found myself jobless. It took me a few arduous months of fixed job looking to land shoppers of my very own. During these months of looking, self-doubt crept in but ultimately shoppers came they usually got here in bulk. Don’t let your fears get in the best way of your goals. If I had given up after the primary month of job searching I wouldn’t be the place I’m as we speak. A solo-entrepreneur working for a fantastic consulting agency with the identical advertising values as mine –  and let me inform you that is arduous to come by!

Q: What do you want/dislike about your area?

Kirat Chungh - a Cue Creative Marketing and Consulting IncOkay: I really like that I get to be artistic, work with all several types of individuals and companies and make my own schedule. It’s additionally superb to see a campaign unfold and present your shopper the impression of a nice social media technique. I dislike the fame of this area being “easy” or one which doesn’t essentially require any schooling, training or experience.

Amy Johnston - a Cue Creative Marketing and Consulting incA: I really like the power to select whether I would like to work for an company, work in-house for a company or work for myself as a contractor. You’ve got the liberty of dwelling anyplace on the earth in case you work with a remote staff and for someone who likes to travel, that could be very engaging.

I dislike that some corporations still don’t see the worth of social media advertising despite the fact that we’re in the twenty-first century and social isn’t going anyplace. It’s troublesome to persuade a shopper that they need social media help once they don’t perceive the importance of relationship building.

Q: What are your hours like?

Kirat Chungh - a Cue Creative Marketing and Consulting IncOkay: My hours rely upon the needs of my shoppers. For probably the most part I am in a position to work at my own tempo and alone schedule. Nevertheless, this is the type of career that includes a lot of engagement and involvement. It may possibly depend upon the shopper and the providers being offered however I like to regulate what’s occurring and be “on call” in case of a social media disaster and to see how the audience is reacting and whether or not or not the posts are profitable.

Amy Johnston - a Cue Creative Marketing and Consulting incA: Your hours will significantly rely upon whether your a distant advisor or not. Should you work in-house, you’ll have regular working hours anyplace from Eight-5/9-6 but when you work for yourself, your hours are based mostly in your shoppers wants. For those who don’t need to be contacted in any respect hours of the day and night time, I might advocate setting boundaries with shoppers.

Q: How did you find shoppers and construct credibility?

Kirat Chungh - a Cue Creative Marketing and Consulting IncOkay: I had to build up my personal brand and network, network, network! It was about conveying my passion for social media to the individuals around me. I took on work each time I might and made the absolute best end result out of each state of affairs. Initially it meant taking over shoppers that I didn’t essentially discover straightforward to work with nevertheless it helped me build a portfolio and necessary social expertise. You even have to be prepared to go above and beyond – they are placing their trust in you- so you need to show them you’re value it! At first which may mean throwing in some extras or doing more work than what you have been contracted to do but typically you will have to roll up your sleeves and do no matter it takes to get the job accomplished and make the shopper completely happy.

Amy Johnston - a Cue Creative Marketing and Consulting incA: I discovered shoppers by means of numerous retailers akin to; job search platforms (Indeed, Monster, Craigslist, and so forth), skilled recruitment corporations, connections (ie, pals), phrase of mouth (earlier shoppers) and social media (LinkedIn, Fb, Instagram and Twitter).

The extra shoppers you land, the more experience you achieve, the extra credible you grow to be to a future employer. As soon as I started executing my own campaigns and saw how properly they carried out when it comes to new leads and revenue introduced in, that’s once I actually started to really feel credible.

I hope our above Q&A is helpful for those wanting to change their profession paths or are simply beginning to contemplate theirs. When you’ve got questions for me , please reach out on LinkedIn and I’d be completely satisfied to assist in your choice making.

Amy LinkedIn

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Amy Johnston

Amy is an East Coast woman dwelling on the West Coast who enjoys travelling, images and lengthy walks on the seashore. Once a main/junior instructor, she now focuses on digital advertising. Her passion for the web world shines by way of in her dedication to getting her shoppers tasks heard and trending online. Her expertise in venture administration, social media, e-mail advertising and PR is predicated off of years of working with a numerous group of shoppers ranging from a non-profit, a start-up app company, a skin care line and a veterinarian to record a few. She welcomes you to comply with her on any one among her social platforms and encourages you to strike up a conversation!